After conducting market research with 500 Chief Experience Officers in India, Aeris Communications concluded that most of the Indian population do not have the right means to work from home. “Audio echoes and voice clarity” are some concerns that emerged regarding what commonly affects virtual meetings. The company launched Claerityai, which aids in removing background noise to enhance the quality and experience of these meetings. Their current target market includes B2C in India, more specifically the IT, BPO, education, and healthcare industries.