Wipro is looking to grow its business in non-US markets. Starting 2021 it will adopt a new operating model. There will be a restructuring in the business into four strategic market units (SMUs) and a simplification of its delivery model. The 4 SMUs identified are America 1, Americas 2, Europe, and Asia Pacific, Middle East, Africa (APMEA). There will also be two Global Business Lines (GBLs) which are iDEAS (Integrated Digital, Engineering, and Application Services) and iCORE (Integrated Cloud Infrastructure (CIS), Digital Operations (DOP), and Risk & Enterprise Cyber Security Services (CRS). New Wipro CEO Thierry Delaporte is optimistic that this operating model with few layers and the simpler and more customer-focused delivery model will help Wipro in achieving their desired outcomes.